How is the Ceylon tea Industry in Sri Lanka Evolved in recent years?

The Ceylon tea industry in Sri Lanka has been evolving in recent years by focusing on sustainability and quality, as well as increasing exports to new markets.

In terms of sustainability, the industry has been implementing more environmentally-friendly practices such as reducing pesticides and increasing the use of renewable energy. For example, some tea factories have started using solar power to dry tea leaves, which not only reduces the use of fossil fuels but also improves the quality of the tea by reducing the risk of smoke damage. Additionally, the industry has been working to improve the living conditions and wages of tea workers. The government of Sri Lanka has implemented policies to improve the welfare of tea plantation workers, including providing housing, education, and health facilities.

In terms of quality, the industry has been investing in research and development to improve the taste and appearance of Ceylon tea. This has led to an increase in the number of specialty teas being produced, such as organic and single-origin teas. These teas are highly sought after by the international market and command a higher price, helping to boost the profitability of the industry. The industry is also focusing on producing high-quality teas for the export market which cater to the taste preferences of different regions and cultures.

The industry has also been looking to expand its exports to new markets, particularly in Asia and the Middle East. According to data from the Sri Lanka Tea Board, in 2020, Sri Lanka exported $1.27 billion worth of tea to over 150 countries. The central countries which imported tea from Sri Lanka are Russia, Iran, and Iraq. The industry is also focusing on expanding exports to new and emerging markets such as China and India.

In recent years, the industry has also been focusing on promoting Ceylon tea as a premium brand, with the aim of increasing its value in the international market. The Sri Lanka Tea Board has been working to promote the brand through various marketing campaigns and exhibitions. This has helped to increase the demand for Ceylon tea, particularly from countries such as Russia, where it has become a popular drink among the middle and upper classes.

The industry has also been focusing on promoting Ceylon tea as a premium brand, with the aim of increasing its value in the international market. The Sri Lanka Tea Board has been working to promote the brand through various marketing campaigns and exhibitions. This has helped to increase the demand for Ceylon tea, particularly from countries such as Russia, where it has become a popular drink among the middle and upper classes.

In addition to these initiatives, the industry has been working to improve the efficiency and competitiveness of the sector. For example, the government has been implementing policies to improve the efficiency of tea factories, such as providing subsidies for modernizing equipment and improving the logistics of transporting tea.

Overall, the Ceylon tea industry in Sri Lanka is evolving by focusing on sustainability, quality, and expanding exports to new markets. The industry is also focusing on promoting Ceylon tea as a premium brand, with the aim of increasing its value in the international market. The industry is also working to improve the efficiency and competitiveness of the sector. The Ceylon tea industry in Sri Lanka is expected to continue to grow in the future, as the country’s tea is highly valued for its quality and taste.

Note:

• Sri Lanka’s tea industry has been focusing on sustainability, quality, and expanding exports to new markets in recent years.
• The industry is also promoting Ceylon tea as a premium brand and improving the efficiency and competitiveness of the sector.
• Sri Lanka’s tea exports reached $1.27 billion in 2020 and the main countries importing tea from Sri Lanka are Russia, Iran, and Iraq.