What Steps are Sri Lanka’s Government taking to promote the Ceylon tea industry in Sri Lanka?

The Ceylon tea industry is an important part of Sri Lanka’s economy and plays a significant role in the country’s export industry. The Sri Lankan government has been taking steps to promote the industry and help it continue to grow and thrive. The following are some of the key steps the government is taking to promote the Ceylon tea industry in Sri Lanka:

1. Marketing: The government is investing in marketing efforts to promote Ceylon tea and increase its global appeal. The Sri Lanka Tea Board is responsible for promoting Ceylon tea internationally, and it has been actively promoting the tea in target markets through trade fairs, exhibitions, and other marketing initiatives.
2. Research and development: The government is investing in research and development to improve the quality of Ceylon tea and make the production process more efficient. The Tea Research Institute of Sri Lanka (TRI) is a government-funded organization that conducts research on tea cultivation, breeding, and processing.
3. Quality control: The government has implemented strict quality control measures to ensure that Ceylon tea meets international standards. The Sri Lanka Tea Board has set up a Quality Control Department that conducts inspections and tests to ensure that the tea meets the required standards.
4. Sustainability: The government is promoting sustainable practices in the tea industry, such as reducing the use of chemical fertilizers and pesticides, protecting natural resources, and improving the welfare of workers. The Sri Lanka Tea Board has been promoting these practices and certifying estates that meet sustainability standards.
5. Diversification: The government is promoting diversification of export markets to reduce the industry’s reliance on any one market. The Sri Lanka Tea Board is actively promoting Ceylon tea in new markets, such as China and India, to increase exports and generate more revenue.
6. Incentives and support: The government provides various incentives and support to tea plantation owners and workers to improve the productivity and profitability of the industry. Such as low-interest loans, subsidies, and tax exemptions.

In conclusion, the Sri Lankan government is taking several steps to promote the Ceylon tea industry in the country. These include marketing, research and development, quality control, sustainability, diversification, and providing incentives and support. By implementing these measures, the government is working to improve the quality of Ceylon tea, increase exports, and generate more revenue for the country.